Instructions
- Define your audience:
- Choose a target audience, such as families, art enthusiasts, educators, or history buffs
- Consider their preferences, needs, and potential accessibility requirements
- Create a catchy subject line:
- Write a subject line that grabs attention, such as “Discover the Hidden Gems of Our Collection!”
- Organise content into sections:
- Introduction: A short paragraph introducing the newsletter and its purpose
- Featured event/exhibition: Highlight a key upcoming event or virtual exhibit with essential details
- Interactive feature: Include an engaging element, such as a quiz, poll, or call for feedback
- Call to action (CTA): Encourage readers to take action, such as registering for an event, exploring a resource, or following on social media
- Incorporate visual elements:
- Add an image, infographic, or link to a video, ensuring each visual has descriptive alt-text
- Ensure accessibility:
- Use a clean layout with readable fonts, sufficient contrast, and clear language
- Offer multilingual options if relevant
- Self-Evaluation:
- Once the draft is complete, review it based on the following criteria:
- Is the content engaging and relevant to the audience?
- Are accessibility features effectively integrated?
- Does the newsletter encourage active engagement?
Resources
Digital Accessibility Services
Discover five tips for designing accessible newsletters