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Audio and video tools for remote engagement: overview of podcasts and videos for off-site immersive, accessible experiences
Reading time: 8 min
proofread_E-module 3 – lesson 2 – Grain 11
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Lesson 1 - Understanding digital mediation outside the museum walls
Definition and significance of digital mediation outside museum walls: key motivations and benefits of engaging remote audiences, with select case examples
3 min
Distinctions from traditional, on-site mediation: a comparative analysis of physical and digital approaches, highlighting unique advantages and limitations
6 min
Identifying and assessing remote and diverse audience needs: audience segmentation (e.g., geographical, cultural, linguistic, and accessibility factors)
8 min
Benefits of off-site digital mediation for diverse demographics: expanding museum reach through digital channels to support flexibility and inclusion
2 min
Strategies to engage distant audiences: effective engagement techniques, including personalization, narrative approaches, and interactivity
3 min
Accessibility evaluation of a digital mediation plan. Participants assess strengths and areas for improvement in an existing off-site mediation strategy
7 min
Lesson 2 - Virtual visits and temporary digital exhibitions
Virtual museum visits and 3D exhibits: examination of benefits, challenges, and best practices in delivering virtual tours and 3D exhibits
3 min
Temporary digital exhibitions: guidelines for planning and managing online exhibitions to capture and sustain remote audience interest
3 min
Visioguides for deaf or hearing impaired visitors
5 min
Case study: Google Arts & Culture as an accessibility platform: analysis of Google Arts & Culture’s role in providing virtual museum access. Discovering the advantages and disavantadges of being part of Google Art & Culture for small and medium-sized institutions
3 min
Audio and video tools for remote engagement: overview of podcasts and videos for off-site immersive, accessible experiences
8 min
How to create a “home made” podcast ? 5 steps to success
7 min
Activity: designing an off-site digital exhibition. Participants draft a virtual exhibition plan incorporating accessibility tactics
8 min
Creating an immersive podcast about art and ways of making art accessible for all (cultural mediation, new technologies used inside and outside of the cultural establishments)
5 min
Lesson 3 - Digital tools to maintain engagement off-site
Streaming platforms for cultural events: examination of live-streaming tools (e.g., YouTube, Facebook Live) to expand access to lectures, workshops, and events
3 min
Case study: British Museum x YouTube
5 min
Museums and the apps
5 min
Webinars and online conferences: recommended practices for organising virtual events that engage a broad audience
8 min
Cultural newsletters for distant audiences: strategies for constructing effective newsletters to inform and involve remote audiences
15 min
Connected devices and Internet of Things (IoT) in off-site mediation
5 min
Analysis of methods and tools used and their impact on audience engagement
7 min
Activity: drafting a newsletter for remote engagement. Participants create an engaging, accessible newsletter for online museum audiences
10 min
Lesson 4 - Creating off-site interpretation and mediation for your museum
Designing a cohesive off-site digital strategy: steps to align digital mediation initiatives with audience needs and institutional objectives; adaptation considerations - how to adapt the exhibition so it works well also off-site
8 min
Adapting content and its format for diverse audiences: techniques for tailoring digital content to account for language, cultural, and accessibility considerations
5 min
Fostering a digital culture within teams: strategies for training staff in off-site digital mediation skills
3 min
Integrating audience feedback for accessibility improvement: methods for gathering and analysing feedback to enhance user experience
3 min
The future of off-site digital mediation. Future trends in online cultural mediation
3 min
Activity: conducting an accessibility audit of a digital platform. Participants assess the accessibility of a cultural website or app, with improvement suggestions
15 min
Best practices in off-site digital mediation. Comparative analysis of successful digital projects and their audience engagement impact
5 min
Final checklist for inclusive off-site digital mediation: a comprehensive checklist for verifying inclusivity and accessibility compliance
3 min
