Case overview
The Smithsonian Institution leveraged IoT technology to create an interactive and inclusive experience for remote audiences. Using devices like Amazon Alexa and Google Home, they launched a programme called “Smithsonian at Home”, designed to extend the reach of their exhibits and collections beyond physical walls.
Implementation actions
- Integration with smart devices: The Smithsonian developed voice-interactive modules for Alexa and Google Home, enabling users to:
- Ask questions about specific exhibits (e.g., “Tell me about the Hope Diamond”)
- Receive a daily “fact of the day” about their collections
- Participate in themed mini-tours (e.g., a virtual walkthrough of ancient Egypt)
- Accessibility enhancements: The modules included features like text-to-speech compatibility, ensuring visually impaired users could participate fully. Additionally, multilingual support was implemented to engage international audiences.
- Interactive content: The Smithsonian collaborated with curators and educators to design engaging scripts and pathways for users. For example, users could play quizzes related to a particular exhibit or request deeper insights into artefacts.
- Promotion and analytics: The programme was promoted on the Smithsonian’s website, social media channels, and newsletters. Feedback from users and analytics data (e.g., session duration and frequently asked questions) helped refine and expand the initiative.
Results
The “Smithsonian at Home” programme saw significant engagement, with over 50,000 interactions in its first six months. Positive user feedback highlighted the value of interactive learning directly from home. It also improved accessibility, particularly for users unable to visit due to physical or geographical constraints.
Challenges and learnings
- Technical development: The integration required significant resources, including IoT expertise and partnerships with smart device providers
- Content complexity: Designing interactive content that felt natural and engaging required substantial collaboration across teams
- User awareness: Initial adoption was slower than expected, necessitating targeted promotional campaigns to boost visibility
Key takeaways
- IoT devices like Alexa and Google Home can revolutionise cultural mediation, offering personalised and accessible experiences
- Continuous refinement based on user data ensures relevance and engagement
- Collaboration between technical teams and cultural experts is critical for successful IoT applications
Resources
Smithsonian’s online collection
Smithsonian’s National Museum of Natural History – Explore at home
Article “Is the future of museums online and what might a virtual museum look like?”