The aim of this activity is for you to practice developing a plan of an interactive and immersive experience in a given cultural institution (museums or other) using digital mediation tools. The below steps will help structure the approach, outline ideas and consider the practical actions to bring them to life.
Step 1: Define the objectives
What does this immersive experience aim to achieve? Consider whether the goal is to educate, entertain, increase accessibility and inclusion.
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Step 2: Identify the target audience
Define the primary audience for this experience. Consider their needs, abilities and preferences.
Examples include families, school groups, visually impaired visitors, or general audiences.
– Target audience:
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– Accessibility considerations:
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Step 3: Select the digital tools
In this step you will choose the technologies that you will use to deliver the experience. Refer to the concepts discussed throughout the module, such as sound trails, AR, VR or digital avatars. An important thing to take into consideration while making this selection is the feasibility of integrating such tools in the institution.
Selected tools:
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Why these tools?
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Keep in mind: considerations and challenges
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Step 4: Develop a story or theme
Describe the narrative or theme of the experience you are planning to develop. Ensure it aligns with the institution’s mission, exhibitions the technical characteristics of your digital tool.
Consider how the story will engage visitors and provide value in terms of the objectives that were set at the beginning.
Think about replacements. If the chosen object(s) is/are removed from the display (conservation, photo, long loan, etc.), which object will replace it/them? Who will implement the change in the software?
Storyline/theme:
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Key elements to highlight:
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Step 5: Planning for interactive features
What interactive elements will you include? Think about how visitors can engage with the experience through touchscreens, gestures, soundscapes, or AR/VR.
Interactive features:
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Visitor actions/responses:
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Step 6: Ensure accessibility and inclusivity
List the features you’ll include to ensure the experience is accessible and inclusive for all visitors, such as multilingual options, audio descriptions, or touchless interaction.
Accessibility features:
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Inclusive strategies:
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Step 7: Plan implementation and evaluation
Outline how you’ll implement the experience and evaluate its success. Include steps for testing, feedback collection, and iteration.
Implementation steps: filling the timeline planner
| Week | Task/ Action | Responsible team/ person | Resources needed | Status |
Budget and resource allocation
| Category | Resource/ tool | Estimated cost | Actual Cost | Responsible |
| Digital tools | ||||
| Content development | ||||
| Marketing | ||||
| Staff training | ||||
| Evaluation tools | ||||
Evaluation metrics
| Metric | Measurement Method | Baseline Value | Target Value | Achieved Value |
| Visitor engagement | ||||
| Accessibility usage | ||||
| Visitor satisfaction | ||||
| Repeated visits | ||||
| Technical performance | ||||
Reflection:
How does this plan align with the institution’s mission? What potential challenges might arise, and how will they be addressed? ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
| Risk | Impact (high/medium/ low) | Likelihood (high/medium/ low) | Mitigation plan |